{"id":15945,"date":"2020-10-29T16:23:47","date_gmt":"2020-10-29T20:23:47","guid":{"rendered":"https:\/\/www.stash.com\/learn\/?p=15945"},"modified":"2023-07-17T16:13:53","modified_gmt":"2023-07-17T20:13:53","slug":"how-pumpkin-spice-created-a-multi-million-dollar-industry","status":"publish","type":"post","link":"https:\/\/www.stash.com\/learn\/how-pumpkin-spice-created-a-multi-million-dollar-industry\/","title":{"rendered":"How Pumpkin Spice Created a Multi-million Dollar Industry"},"content":{"rendered":"\n

Once fall arrives, you can\u2019t go anywhere without seeing pumpkin spice products<\/a>\u2014from the original Starbucks latte to Cheerios, bagels, Oreos, and even Jell-O. <\/p>\n\n\n\n

In fact, as of August, 2019, consumers bought $511.5 million<\/a> worth of pumpkin spice items. These sales marked a 4.7% increase from the previous year, when shoppers spent $488.8 million<\/a> on similar products. Since Starbucks introduced the pumpkin spice latte in 2003, the number of pumpkin spice products on shelves continues to grow, and the start of pumpkin spice season seems to come earlier each year.<\/p>\n\n\n\n

The pumpkin spice latte <\/h2>\n\n\n\n

Seventeen years after Starbucks started selling the pumpkin spice latte (also known as the PSL), it\u2019s the coffee chain\u2019s best-selling<\/a> beverage. The pumpkin spice latte didn\u2019t even include actual pumpkin until 2015. As of August, 2019, Starbucks had reportedly sold an estimated 424 million<\/a> such beverages. The cost of a 12-ounce pumpkin spice latte falls between roughly $4.45 and $5.45.<\/a> Comparatively, a regular, black coffee from Starbucks in the same size costs between $1.95 and $2.15. <\/a><\/p>\n\n\n\n

For almost two decades, the PSL has been known as a sign that the leaves are beginning to change colors and people are carving pumpkins. The release date for the PSL has arrived earlier in recent years. In 2020, Starbucks started selling the drink on August 25, 2020<\/a>, a full 13 days earlier than when it was released in 2015. <\/a><\/p>\n\n\n\n

Other coffee chains have followed suit, creating their own pumpkin spice products. Dunkin\u2019 Donuts introduced<\/a> its pumpkin flavor for coffee drinks in 2007 as well as pumpkin-flavored doughnuts and muffins. (Dunkin\u2019 reportedly released its lineup even earlier in the year than Starbucks.) And in stores, you can find pumpkin-spice coffee products from brands<\/a> such as Green Mountain.3<\/sup> <\/p>\n\n\n\n

The boom in pumpkin spice products<\/h2>\n\n\n\n

The success of the PSL has created an entire pumpkin spice industry, which now includes a range of products. And pumpkin-flavored coffee isn\u2019t even the top seller anymore. <\/p>\n\n\n\n

Of the nearly half-a-billion dollars worth of pumpkin products purchased in 2018, the biggest <\/a>seller was pumpkin pie filling, accounting for $130.6 million of those sales. Pie filling was followed by dog food, which contributed $109.5 million to sales. Here\u2019s a breakdown of other products by sales:<\/p>\n\n\n\n

Pumpkin Product<\/th>2019 Sales<\/th><\/tr><\/thead>
Liquid Coffee Creamer<\/td>$54.3 million\n<\/td><\/tr>
Packaged Coffee<\/td>$29.7 million<\/td><\/tr>
Ready-to-eat cereal<\/td>$23.4 million<\/td><\/tr>
Sweet breads<\/td>$14 million<\/td><\/tr>
Ready-to-drink coffee<\/td>$12.3 million<\/td><\/tr>
Ice cream<\/td>$10.1 million<\/td><\/tr>
Greek yogurt<\/td>$9 million<\/td><\/tr>
Bread mix<\/td>$8.5 million<\/td><\/tr><\/tbody><\/table><\/div>\n\n\n\n

Source: Nielsen<\/a><\/p>\n\n\n\n

The surge in pumpkin products and sales doesn\u2019t seem to be slowing down. Sales of pumpkin-spice goods have steadily risen since 2015, when pumpkin product sales totaled $356.3 million.  And while U.S. coffee shop sales have fallen by approximately 11%<\/a> in 2020 because of the Covid-19 pandemic, it remains to be seen whether other pumpkin spice products will pick up the slack during the holidays.<\/p>\n\n\n\n

If you\u2019re one of the many people who enjoy a pumpkin spice latte or a pumpkin muffin here and there, consider using your Stash Stock-Back<\/a>\u00ae card when you make your purchase.1<\/sup> With this card, you can earn a small percentage of your purchase back as stock. And you might even earn a little more depending on the month with our extra<\/a> Stock-Back bonuses.2<\/sup> So you can enjoy that PSL even more! 
<\/p>\n\n\n\n

You can also invest in fractional shares of some of the companies that make these products, such as Starbucks, Dunkin\u2019 Donuts, General Mills, and more, with Stash.3<\/sup><\/p>\n\n\n\n

\n\t\t\t\t

Investing made easy.<\/h4>\n\t\t\t\t

Start today with any dollar amount.<\/h5>\n\t\t\t\tGet Started<\/a>\n\t\t\t\t<\/div>
\n\t\t\t\t

Hooked on Stash? Tell your friends!<\/h4>\n\t\t\t\t

Get $5 for every friend you refer to Stash. <\/h5>\n\t\t\t\tRefer friends<\/a>\n\t\t\t\t<\/div>
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Hooked on Stash? Tell your friends!<\/h4>\n\t\t\t\t

Get $5 for every friend you refer to Stash. <\/h5>\n\t\t\t\tRefer friends<\/a>\n\t\t\t\t<\/div>\n","protected":false},"excerpt":{"rendered":"

You can find pumpkin flavoring everywhere and before summer\u2019s even over. <\/p>\n","protected":false},"author":34,"featured_media":15947,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":"

1<\/sup><\/span>All rewards earned through use of the Stash Visa Debit card (Stock-Back\u00ae Card) will be fulfilled by Stash Investments LLC. Rewards will go to your Stash personal investment account, which is not FDIC insured. You will bear the standard fees and expenses reflected in the pricing of the investments that you earn, plus fees for various ancillary services charged by Stash. Stash Stock-Back\u00ae Rewards is not sponsored or endorsed by Green Dot Bank, Green Dot Corporation, Visa U.S.A., or any of their respective affiliates.<\/span><\/h6>\r\n
2<\/sup><\/span>Promotion is subject to <\/span>Terms and Conditions<\/span><\/a>. Stash Stock-Back<\/span>\u00ae<\/b> Rewards is not sponsored or endorsed by Green Dot Bank, Green Dot Corporation, Visa U.S.A., or any of their respective affiliates, and none of the foregoing has any responsibility to fulfill any stock rewards earned through this program.\u00a0<\/span><\/h6>\r\n
3<\/sup><\/span>This material is not intended as investment advice and is not meant to suggest that any securities are suitable investments for any particular investor. Investment advice is only provided to Stash customers. All investments are subject to risk and may lose value. All product and company names are trademarks\u2122 or registered\u00ae trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.<\/span><\/h6>"},"categories":[12563],"tags":[12510,12509],"app_tags":[1580,1595],"acf":[],"yoast_head":"\nHow Pumpkin Spice Became More Than a Latte Flavor | Stash Learn<\/title>\n<meta name=\"description\" content=\"Pumpkin spice is in everything from cereal to dog food. 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Check your <em>Wallet<\/em>. Every week, your inbox will be packed with market savviness and clever money management techniques. Sign up today!"],"_lead_gen_text":["field_5e5417d12a3a0"],"takeaways":[""],"_takeaways":["field_5a0c994a21730"],"takeaway_type":["normal"],"_takeaway_type":["field_5cf922ffd205a"],"channel":["719"],"_channel":["field_59f9e2a36c823"],"footnotes":["<h6><span style=\"font-weight: 400;\"><sup>1<\/sup><\/span><span style=\"font-weight: 400;\">All rewards earned through use of the Stash Visa Debit card (Stock-Back\u00ae Card) will be fulfilled by Stash Investments LLC. Rewards will go to your Stash personal investment account, which is not FDIC insured. You will bear the standard fees and expenses reflected in the pricing of the investments that you earn, plus fees for various ancillary services charged by Stash. Stash Stock-Back\u00ae Rewards is not sponsored or endorsed by Green Dot Bank, Green Dot Corporation, Visa U.S.A., or any of their respective affiliates.<\/span><\/h6>\r\n<h6><span style=\"font-weight: 400;\"><sup>2<\/sup><\/span><span style=\"font-weight: 400;\">Promotion is subject to <\/span><a href=\"https:\/\/lp.stash.com\/stock-back-bonus-promo-terms-and-conditions\/\"><span style=\"font-weight: 400;\">Terms and Conditions<\/span><\/a><span style=\"font-weight: 400;\">. Stash Stock-Back<\/span><b>\u00ae<\/b><span style=\"font-weight: 400;\"> Rewards is not sponsored or endorsed by Green Dot Bank, Green Dot Corporation, Visa U.S.A., or any of their respective affiliates, and none of the foregoing has any responsibility to fulfill any stock rewards earned through this program.\u00a0<\/span><\/h6>\r\n<h6><span style=\"font-weight: 400;\"><sup>3<\/sup><\/span><span style=\"font-weight: 400;\">This material is not intended as investment advice and is not meant to suggest that any securities are suitable investments for any particular investor. Investment advice is only provided to Stash customers. All investments are subject to risk and may lose value. All product and company names are trademarks\u2122 or registered\u00ae trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.<\/span><\/h6>"],"_footnotes":["field_587d45ad2176d"],"recommended_next_article":[""],"_recommended_next_article":["field_5a20287293663"],"acquisition_cta":["0"],"_acquisition_cta":["field_5a85f1d45bf33"],"article_visibility":["normal"],"_article_visibility":["field_5a285f310e68e"],"hide_date":[""],"_hide_date":["field_5c06feab07da1"],"contributor_picker":[""],"_contributor_picker":["field_5adf6587692da"],"show_default_legal_disclaimer":["a:1:{i:0;s:4:\"show\";}"],"_show_default_legal_disclaimer":["field_587d45ba2176e"],"legal_disclaimer":[""],"_legal_disclaimer":["field_57b25182908ed"],"read_estimate":["2"],"_read_estimate":["field_5b0f0b81d54c7"],"accordion_section_title":[""],"_accordion_section_title":["field_5d9b8fe811ea2"],"sections":[""],"_sections":["field_5b1fe595d64dd"],"accordion":[""],"_accordion":["field_5d714e54c0db5"],"hub_section":[""],"_hub_section":["field_5be0a1ced54fa"],"in_app_title":["Here\u2019s How Pumpkin Spice Became Its Own Industry"],"_in_app_title":["field_59936f474b7cb"],"in_app_description":["You can find cereal, yogurt, and even dog food in pumpkin flavor."],"_in_app_description":["field_5812417a67ece"],"app_tags":["a:2:{i:0;s:4:\"1595\";i:1;s:4:\"1580\";}"],"_app_tags":["field_59f9e829c8829"],"in_app_image_thumbnail":["https:\/\/learnassets.s3.amazonaws.com\/learnassets\/images\/blog_featured_image_thumbnails\/Learn_PumpkinSpiceMania_102820_300x300.jpg"],"_in_app_image_thumbnail":["field_5996edd1f77a4"],"_yoast_wpseo_opengraph-image":["https:\/\/www.stash.com\/learn\/wp-content\/uploads\/2020\/10\/Learn_PumpkinSpiceMania_102820_600x300.jpg"],"_yoast_wpseo_title":["How Pumpkin Spice Became More Than a Latte Flavor %%sep%% %%sitename%%"],"_yoast_wpseo_metadesc":["Pumpkin spice is in everything from cereal to dog food. 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